Ecommerce has grown into one of the most important part of business. Ecommerce has grown into a billion dollar industry. This is especially magnified this holiday season when online sales are high. Predicting profit margins for returns and exchanges is important to get a handle on where you business is at. Read on to find out more.

Key Takeaways:

  • Regardless of your retail approach, the 2016 holiday season is poised to be one for the record books when it comes to online shopping.
  • Expect to see retailers taking advantage of the “Buy” button on Instagram, Pinterest and YouTube, among other tools.
  • Increased competition between retailers and a slower start in early November mean we may see a sudden increase in promotions as retailers work to catch up on sales and look to stock more inventory.

“Retailers who recognize the importance of quick delivery and no-hassle returns have invested in their logistics and delivery infrastructure in preparation for the holiday season.”

http://blog.naiop.org/2016/11/e-commerce-looms-large-in-holiday-retail-forecasts/

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