It appears that Coca-Cola is getting left behind in the sales race. America’s beloved iconic drink has had a decrease in revenue since the boom in eCommerce has left shopping malls and food courts largely empty. How can Coke compete in the digital age? Coke CEO James Quincy weighs in, hoping to use technology to help them see just where Coke is losing sales. America’s growing aversion to sugary soft drinks has not helped matters.

E-commerce Lets the Fizz Out of Coke

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